I-Starbucks yethula uhlelo lokuhlola lwe-“Borrow Cup” endaweni ethile edolobheni lakubo e-Seattle.
Lolu hlelo luyingxenye yenhloso ye-Starbucks yokwenza izinkomishi zayo ziqine, futhi izohlola izinyanga ezimbili ezitolo ezinhlanu zaseSeattle. Amakhasimende akulezi zitolo angakhetha ukufaka iziphuzo ezinkomishini ezisebenziseka kabusha.
Nansi indlela okusebenza ngayo: amakhasimende azo-oda iziphuzo ngezinkomishi ezisebenziseka kabusha futhi akhokhe idiphozithi ebuyisiwe engu-$1. Lapho ikhasimende liqeda isiphuzo, labuyisela inkomishi futhi lathola imbuyiselo ka-$1 kanye nezinkanyezi ezibomvu ezingu-10 ku-akhawunti yalo yemiklomelo ye-Starbucks.
Uma amakhasimende eyisa izinkomishi zawo ekhaya, angakwazi futhi ukusebenzisa ithuba lobambiswano lwe-Starbucks no-Ridwell, oluzokhipha izinkomishi ezisebenziseka kabusha ekhaya lakho. Inkomishi ngayinye ibe isihlanzwa futhi ibulawe amagciwane, bese ibuyiselwa emuva ngokushintshana ukuze isetshenziswe elinye ikhasimende.
Lo mzamo ungomunye wemizamo yenkomishi eluhlaza yochungechunge lwekhofi, okuzosiza ukushayela ukuzibophezela kwenkampani ukunciphisa imfucuza yayo ngo-50% ngo-2030. Isibonelo, i-Starbucks isanda kuklama kabusha isivalo senkomishi ebandayo, ngakho ngeke badinge utshani.
Inkomishi eshisayo esetshenziswayo yaleli ketango yenziwe ngepulasitiki nephepha, ngakho kunzima ukuyigaya kabusha. Nakuba izinkomishi ezivundisiwe zingase zibe inketho evumelana nemvelo, kufanele zifakwe umquba ezindaweni zezimboni. Ngakho-ke, izinkomishi ezingasetshenziswa kabusha zingase zibe inketho esebenzayo futhi enobungani bemvelo, nakuba le ndlela inzima ukukala.
I-Starbucks yethule isivivinyo senkomishi esingasebenziseka kabusha e-London Gatwick Airport ngo-2019. Ngonyaka odlule, inkampani yasebenza nabakwaMcDonald's nabanye ozakwethu ukwethula i-NextGen Cup Challenge ukuze bacabange kabusha izinto zenkomishi. Abahlanganyeli kusukela kubathandi bezinto zokuzilibazisa kuya ezinkampanini zokuklama izimboni bahambise iziphakamiso zezinkomishi ezenziwe ngamakhowe, amakhoba elayisi, iminduze yamanzi, amaqabunga ommbila kanye nosilika wokwenziwa wesicabucabu.
I-Hearst Television ibamba iqhaza ezinhlelweni ezihlukene zokumaketha ezihlangene, okusho ukuthi singathola amakhomishini akhokhelwayo ngokuthenga okwenziwa ngezixhumanisi zethu eziya kumawebhusayithi abathengisi.