EDolobheni laseJinjiang, eSifundazweni saseFujian, izwe eligcwele ubungqabavu nokuqamba izinto ezintsha,Inkampani kaNaikelifana neparele elikhanyayo, elikhipha ukukhanya okubenyezelayo. Ngamandla ayo amangalisayo, umoya wokusungula izinto ezintsha kanye nemizamo engapheli, iNaike Company isibeke uphawu embonini futhi yaba imodeli ezinkampanini eziningi ezingafunda kuyo.

1. Iphrofayili Yenkampani
Inkampani yeJinjiang Naikeyasungulwa ngo-2008 futhi iyibhizinisi lobuchwepheshe obuphezulu eligxile kumasethi kakolweni we-tableware. Ihlanganisa indawo engamamitha-skwele ayi-100-500 futhi inezindawo zokucobelelana ngolwazi zokukhiqiza zesimanje, imishini ethuthukisiwe ye-R&D kanye neqembu lochwepheshe elisezingeni eliphezulu.
Kusukela yasungulwa, iNaike Company ibilokhu ibambelele kufilosofi yebhizinisi “yokusinda ngekhwalithi nokuthuthukiswa ngokusungula izinto ezintsha”, futhi izibophezele ekuhlinzekeni amakhasimende ngemikhiqizo esezingeni eliphezulu, esebenza kahle kakhulu kanye nezinkonzo ezinhle kakhulu.
2. Amandla Obuchwepheshe
1. Ukutshalwa kwezimali kwe-R&D
Inkampani yakwa-Nike ibheka ukubaluleka okukhulu ekusungulweni kwezobuchwepheshe futhi ilokhu inyusa utshalomali lwe-R&D. Njalo ngonyaka, inkampani isebenzisa ngaphezu kuka-70% wemali engenayo yokuthengisa ku-R&D ukuze iqinisekise ukuthi izinga lobuchwepheshe benkampani lihlala lisendaweni ehamba phambili embonini. Ngesikhathi esifanayo, inkampani iphinde ibambisane ngenkuthalo namanyuvesi aziwayo kanye nezikhungo zocwaningo lwesayensi ekhaya naphesheya ukuze kwenziwe ngokuhlanganyela ucwaningo lwezobuchwepheshe kanye nentuthuko kanye nokusungula izinto ezintsha, futhi ithuthukise ngokuqhubekayo ukuncintisana okungumongo wenkampani.
2. Ithimba le-R&D
Le nkampani ineqembu le-R&D lekhwalithi ephezulu, amalungu alo akhiwe ngodokotela, ochwepheshe nonjiniyela abanolwazi olucebile. Basebenza ngokukhethekile ku-tableware evikela imvelo,amasethi kakolweni kakolweni,amasethi we-bamboo fiber tablewarefuthiezinye izinkambu, futhi ube nolwazi oluqinile lochwepheshe nolwazi olucebile olusebenzayo. Ithimba le-R&D liqondiswa ukufunwa kwemakethe futhi ngokuqhubekayo lethula imikhiqizo emisha nencintisanayo, ihlinzeka ngosekelo oluqinile lwezobuchwepheshe ekuthuthukisweni kwenkampani.

3. Impumelelo yezobuchwepheshe
Ngemva kweminyaka yokusebenza kanzima, uNaike usezuze imiphumela enezithelo ekusunguleni okusha kwezobuchwepheshe. Lezi zinzuzo zobuchwepheshe zidlale indima ebalulekile ekuthuthukiseni ukusebenza komkhiqizo, ukunciphisa izindleko zokukhiqiza, kanye nokwenza ngcono ukusebenza kahle kokukhiqiza, ukubeka isisekelo esiqinile sokuthuthukiswa kwenkampani.
III. Amandla okukhiqiza
1. Imishini yokukhiqiza
I-Nike inemishini yokukhiqiza ethuthukisiwe kanye nemigqa yokukhiqiza ezenzakalelayo engahlangabezana nezidingo zokukhiqiza okukhulu. Le nkampani yethule imishini yokukhiqiza ethuthukisiwe ekhaya naphesheya ukuze kuqinisekiswe ikhwalithi yomkhiqizo nokusebenza kahle kokukhiqiza. Ngasikhathi sinye, inkampani iyaqhubeka nokuthuthukisa nokuguqula imishini yokukhiqiza ukuze ithuthukise izinga lemishini ezenzakalelayo neyobuhlakani, yehlise izindleko zokukhiqiza, futhi ithuthukise izinzuzo zezomnotho zebhizinisi.
2. Ukuphathwa kokukhiqiza
Inkampani isungule uhlelo oluphelele lokuphatha ukukhiqiza futhi isebenzisa ngokuqinile ukuphathwa kokukhiqiza ngokuhambisana nezidingo zohlelo lokuphathwa kwekhwalithi ye-ISO9001, uhlelo lokuphathwa kwemvelo lwe-ISO14001 kanye nohlelo lwe-OHSAS18001 lokuphathwa kwezempilo nokuphepha emsebenzini. Inkampani isebenzisa abaphathi be-6S ukuqinisekisa ukuthi indawo yokukhiqiza ihlanzekile, ihlelekile futhi iphephile. Ngesikhathi esifanayo, inkampani iphinde iqinise ukulawulwa kwekhwalithi yenqubo yokukhiqiza, kusukela ekuthengeni impahla eluhlaza, ukukhiqizwa nokucubungula kuya ekuhlolweni komkhiqizo, zonke izixhumanisi zilawulwa ngokuqinile ukuze kuqinisekiswe ukuthi ikhwalithi yomkhiqizo ihlangabezana nezindinganiso zikazwelonke kanye nezidingo zamakhasimende.

3. Isikali samandla okukhiqiza
Ngokukhula okuqhubekayo kwesidingo semakethe, iNaike Company iyaqhubeka nokwandisa umthamo wayo wokukhiqiza. Imikhiqizo yenkampani ayithengiswa kahle kuphela emakethe yasekhaya, kodwa futhi ithunyelwa emazweni amaningi nasezifundeni phesheya kwezilwandle, iwina ukudunyiswa nokudumisa okubanzi kumakhasimende.
IV. Amandla omkhiqizo
1. Ikhwalithi yomkhiqizo
Inkampani yakwa-Nike ihlale ibheka ikhwalithi yomkhiqizo njengomzila webhizinisi futhi ikhiqiza ngokuqinile ngokuvumelana namazinga kazwelonke namazinga emboni. Inkampani isungule uhlelo oluphelele lokuphatha ikhwalithi, kusukela ekuthengeni impahla eluhlaza, ekukhiqizeni nasekucutshungulweni nasekuhlolweni komkhiqizo, zonke izixhumanisi zilawulwa ngokuqinile ukuze kuqinisekiswe ikhwalithi yomkhiqizo ozinzile futhi enokwethenjelwa. Ngesikhathi esifanayo, inkampani iphinde iqinise ukuphathwa kwesevisi yangemuva kokuthengisa, ixazulule ngokushesha izinkinga amakhasimende ahlangabezane nazo ngesikhathi sokusetshenziswa, futhi ithuthukise ukwaneliseka kwamakhasimende.
2. Ukuqanjwa Kwemikhiqizo
I-Nico igxile ekusungulweni komkhiqizo futhi yethula ngokuqhubekayo imikhiqizo emisha nencintisanayo. Minyaka yonke, inkampani itshala inqwaba yabasebenzi, izinto ezibonakalayo kanye nezinsiza zezezimali ocwaningweni lomkhiqizo nasekuthuthukisweni nasekusunguleni izinto ezintsha, futhi yethula uchungechunge lwemikhiqizo emisha, njengamasethi e-tableware kakolweni, amasethi e-bamboo fiber tableware, amasethi e-PLA tableware, amasethi e-tableware epulasitiki, njll. Le mikhiqizo emisha ayigcini nje ngokuhlangabezana nesidingo semakethe, kodwa futhi ihola inkambiso yokuthuthukiswa kwemboni.
V. Marketing
UNico ugxile ekukhangiseni futhi usesungule uhlelo oluphelele lokumaketha. Le nkampani ithuthukisa imakethe ngokubamba iqhaza emibukisweni yasekhaya neyangaphandle, ukumaketha kwe-inthanethi, ukukhangisa nezinye izindlela zokuthuthukisa ukubonakala kwenkampani kanye nesithombe somkhiqizo. Ngesikhathi esifanayo, inkampani iphinde iqinise ukuxhumana nokuhwebelana namakhasimende, iqonda izidingo zamakhasimende, futhi inikeze amakhasimende imikhiqizo nezinsizakalo eziqondene nawe.
VI. Isiko Lebhizinisi
1. Imishini Yebhizinisi
Umgomo kaNico wenkampani “ukuphishekela injabulo yezinto ezibonakalayo nengokomoya yabo bonke abalingani, ukwenza umhlaba uvumelane nemvelo kakhudlwana, nokwenza ukuphila kwabantu kube ngcono.” Inkampani njalo ithatha amakhasimende njengesikhungo, ngokuqhubekayo ithuthukisa izinga lomkhiqizo nezinga lesevisi, futhi idala inani elikhulu kumakhasimende. Ngesikhathi esifanayo, inkampani iphinde inake ukuthuthukiswa nokukhula kwabasebenzi, inikeze abasebenzi indawo enhle yokusebenza namathuba okuthuthukiswa. Ngaphezu kwalokho, inkampani iphinde ifeze izibopho zayo zomphakathi futhi yakhe ingcebo eyengeziwe emphakathini.

2. Izindinganiso Zebhizinisi
Amanani enkampani yenkampani “awukucabangela nokuthanda izinto; isifiso esinamandla, inselele imigomo ephakeme; ukwenza imizamo engengaphansi kwanoma ubani omunye; emisha eqhubekayo, ukuthuthukiswa kwansuku zonke; impilo engathi sína, umsebenzi ojabulisayo”. Inkampani ihlale ibambelela ekuphathweni okuqotho, ithobela imithetho nemithethonqubo, futhi yakha isithombe esihle senkampani. Ngesikhathi esifanayo, inkampani ikhuthaza ukuqamba okusha futhi ngokuqhubekayo yethula imikhiqizo emisha nencintisanayo. Ngaphezu kwalokho, inkampani futhi inaka ukusungula ubudlelwano bokubambisana bokuwina-win namakhasimende, abahlinzeki, abalingani, njll. kanye nokuthuthukiswa ndawonye. Okokugcina, inkampani igcwalisa ngokugcwele izibopho zayo zomphakathi futhi inikele emphakathini.

3. Umbono Webhizinisi
Umbono wenkampani “ukwakha inkambu kazibuthe engcono kakhulu yothando nomzabalazo futhi ube enye yezinkampani eziphezulu eziyi-100 zokungenisa nokuthekelisa eFujian”. Bonke abasebenzi benkampani babumbene, basebenza kanzima futhi bayasebenza, futhi banikela ngamandla abo ekuthuthukisweni kwenkampani. Ngesikhathi esifanayo, inkampani iphinde ikhuthaze abasebenzi ukuthi bafake isandla emphakathini futhi bahlanganyele ngenkuthalo emisebenzini yezenhlalakahle yomphakathi.
VII. Isibopho Somphakathi
1. Ukuvikelwa Kwemvelo
UNico ubheka ukubaluleka okukhulu ekuvikelweni kwemvelo futhi ukhuthaza ngentshiseko ukukhiqizwa okuluhlaza. Le nkampani isungule uhlelo oluphelele lokuphatha imvelo ukuze kuqiniswe ukuphathwa kwemvelo enqubweni yokukhiqiza nokunciphisa ukukhishwa kwezinto ezingcolile. Ngesikhathi esifanayo, inkampani iphinde ikhuthaze ngenkuthalo ubuchwepheshe bokulondoloza amandla kanye nokunciphisa ukukhishwa, inciphisa ukusetshenziswa kwamandla, futhi ifake isandla ekuvikelweni kwemvelo.
2. Inhlalakahle Yomphakathi
Inkampani ibamba iqhaza ngenkuthalo kwezenhlalakahle futhi ibuyisela emphakathini. Le nkampani isekela inhlalakahle yomphakathi njengemfundo, ukuqeda ubumpofu, nokuvikelwa kwemvelo ngeminikelo, iminikelo, nezinsizakalo zokuzithandela. Ngesikhathi esifanayo, inkampani iphinde ikhuthaze abasebenzi ukuthi babambe iqhaza ngokugcwele emisebenzini yezenhlalakahle ukuze bathuthukise umuzwa wabo wokuzibophezela komphakathi.
3. Inhlalakahle Yabasebenzi
Inkampani inaka inhlalakahle yabasebenzi futhi inikeza abasebenzi indawo enhle yokusebenza namathuba okuthuthuka. Le nkampani ihlinzeka abasebenzi ngezinzuzo eziphelele zezenhlalakahle, njengemishwalense emihlanu nesikhwama sezindlu esisodwa, ilivu ekhokhelwayo yonyaka, kanye nezinzuzo zamaholide. Ngesikhathi esifanayo, inkampani futhi inaka ukuthuthukiswa kwemisebenzi yabasebenzi, inikeza abasebenzi ngamathuba okuqeqeshwa nokukhushulwa, futhi ithuthukise ikhwalithi nekhono eliphelele labasebenzi.
VIII. Ikusasa Outlook
Uma sibheka ikusasa, Inkampani i-Jinjiang Naike izoqhubeka nokunamathela kufilosofi yebhizinisi “yokusinda ngekhwalithi nokuthuthukiswa ngokusungula izinto ezintsha”, ngokuqhubekayo ithuthukisa izinga layo lobuchwepheshe, amandla okukhiqiza kanye nekhwalithi yomkhiqizo, futhi inikeze amakhasimende imikhiqizo namasevisi angcono. Ngasikhathi sinye, inkampani izokhulisa izimakethe zasekhaya nezangaphandle, ikhulise isabelo semakethe, futhi izuze intuthuko esimeme yebhizinisi.
Mayelana nokuqanjwa kabusha kwezobuchwepheshe, inkampani izoqhubeka nokwandisa ukutshalwa kwezimali ocwaningweni nasekuthuthukisweni, iqinise ukubambisana namanyuvesi asekhaya nakwamanye amazwe kanye nezikhungo zocwaningo lwesayensi, futhi ngokuqhubekayo yethula imikhiqizo emisha neqhudelanayo. Ngesikhathi esifanayo, inkampani izoqinisa ukuvikelwa kwamalungelo empahla yengqondo futhi ithuthukise ukuncintisana okuyinhloko kwebhizinisi.
Mayelana nokuphathwa kokukhiqiza, inkampani izoqhubeka nokuqinisa ukulawulwa kwekhwalithi yenqubo yokukhiqiza, ukuthuthukisa ukusebenza kahle kokukhiqiza nokunciphisa izindleko zokukhiqiza. Ngasikhathi sinye, inkampani izokhuthaza ngenkuthalo ukukhiqizwa okukhaliphile futhi ithuthukise izinga le-automation kanye ne-intelligence yebhizinisi.
Mayelana nokumaketha, inkampani izoqhubeka nokuqinisa ukwakhiwa komkhiqizo futhi ithuthukise ukubonakala kwenkampani kanye nesithombe somkhiqizo. Ngesikhathi esifanayo, inkampani izoqinisa ukuxhumana nokuhwebelana namakhasimende, iqonde izidingo zamakhasimende, futhi inikeze amakhasimende ngemikhiqizo namasevisi aqondene nawe.
Ngokuphathelene nomthwalo wemfanelo womphakathi, inkampani izoqhubeka nokufeza ngokugcwele izibopho zayo zomphakathi, iqinise ukuvikelwa kwemvelo, ibambe iqhaza enhlalakahleni yomphakathi, futhi yenze iminikelo emikhulu emphakathini.
Ngamafuphi, i-Jinjiang Naike Company izoqhubeka nokusungula izinto ezintsha futhi iqhubekele phambili ngomdlandla owengeziwe, izinkolelo eziqinile, kanye nesitayela esisebenzayo, futhi ilwela ukufeza izinhloso ezinhle zenkampani! Ngikholwa ukuthi ngemizamo yabo bonke abasebenzi, iNaike Company izokwakha ikusasa eliqhakazile!